If you are new at offering screen printing as a service, there is a good chance you are having a difficult time estimating your pricing.
Rather than base your pricing on what your customer wants to pay each time, it is wise to establish a set price list that is used to price all of your jobs.
Pricing should be based on three man factors:
1. Your Cost
Add up your monthly overhead, crunch the numbers, and have a goal to work toward in a per - shirt capacity.
2. Your Local Market
Do your best to be aware of what shops in you area are charging, and keep it in mind when establishing your pricing.
3. Your Experience
If you are just starting out, it may not make sense to charge prices that are premium level. That being said, don't shoot for the bottom. Keep your pricing realistic to keep your business open, and be compensated fairly for your time.
Additional charges may include: screen setup, ink color change, rush fee (if applicable), shipping/delivery, folding & poly bagging etc.
This blog entry is a partial excerpt from our Screen Printing Level Two Class.. Come and join us for class if you are looking to further your knowledge and expertise in screen printing!
We also offer some other classes and workshops:
Remember to have fun with it, and print on!
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